Embracing Customer-Centricity: The Key to Successful SaaS Product Design
The growth of B2B SaaS products over the past decade has been nothing short of remarkable. With the advent of cloud computing, businesses have witnessed a transformative shift in how they procure and utilise software solutions. This shift has been fuelled by the undeniable advantages that B2B SaaS offers: scalability, cost-effectiveness, and accessibility, just to name a few...